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Samsung Encourages Young Fans to Pursue Passion for Sports and Life 2016 Winter Youth Olympic Games

2016 Winter Youth Olympic Games


SEOUL, Korea – February 3, 2016 – Samsung Electronics Co., Ltd., Worldwide Olympic Partner in the Wireless Communications Equipment category, today announced a new Olympic initiative seeking to unite the world through inspiration and the power of connection during the Lillehammer 2016 Youth Olympic Games. As a global leader in mobile technologies, Samsung is committed to enhancing the Olympic Movement through innovative products and providing athletes and fans around the globe with memorable one-of-a-kind experiences.

With a series of event activations and unique programming, the Samsung Galaxy Studios will make the Lillehammer 2016 Youth Olympic Games inspiring and unforgettable for fans throughout the city and Olympic venues. Leading up to the Youth Olympic Games, Samsung will spread the spirit of the Games to young fans around the world through marketing campaign, “The Only Way to Know.” The campaign will be brought to life through an integrated, cross-platform marketing approach including a wide variety of on-site activations as well as digital and traditional assets.

“We understand that challenges facing today’s youth can be daunting, and we are committed to providing opportunities and programs designed to inspire them along the way to never lose sight of their hopes and dreams,” said Younghee Lee, Executive Vice President of Global Marketing, Mobile Communications Business at Samsung Electronics. “Samsung is proud to spread the Youth Olympic Games spirit both in Lillehammer and around the globe and create new experiences designed to reach youths through our state-of-the-art technology and riveting VR content.”

For the Lillehammer Youth Olympic Games, Samsung and the International Olympic Committee will partner to deliver the first ever Olympic content in Virtual Reality. The action will also be real for fans watching remotely, with Samsung offering the opportunity to tune into the VR Live Streaming of the Opening Ceremony via Samsung mobile device, feeling the energy of the crowd as the athletes enter the stadium.

“Samsung is a longstanding Worldwide Olympic Partner that is dedicated to empowering fans, both during the Olympic Games and Youth Olympic Games, through innovative technologies and breakthrough experiences,” said Timo Lumme, IOC TMS Managing Director. “We are honored to partner with them on this first-of-its-kind VR live streaming offering, just one of the ways that we can ensure boundaries of what are possible for both youths on the ground and those watching remote are constantly being pushed.”


Samsung will further maximize the excitement of the Lillehammer 2016 Youth Olympic Games by utilizing its latest technology with highly-engaging experiences, including:

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