IBM Press Release 2016

PressRelease

IBM Press Release DETROIT – 16 Jan 2016: The North American International Auto Show (NAIAS) today announced a technology partnership with premier NAIAS sponsor IBM (NYSE: IBM), resulting in two industry firsts: the first auto show to launch an interactive show floor wayfinding app; and the first auto show with a Digital Asset Management portal for media. The new NAIAS Wayfinding app was developed by IBM Interactive Experience, the world’s largest digital agency, and utilizes beacon technology embedded throughout the show floor to help visitors navigate and connect with exhibiting…

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